Ghalia Boustani
- Expert manager
- Expert on the subject of ephemeral stores
- Author of several books on retail including "A Fashion Retailer's Guide to Thriving in Turbulent Times" published in 2022
What's your background?
My experience in the retail sector dates back to 2005. Currently, my expertise role is to propose a development strategy, its deployment in the point of sale and its management from an experiential perspective. I've worked with several textile brands on offer management, point-of-sale management and visual merchandising strategy.
I have put my knowledge of retailing to good use through academic research and publications. To date, several of my retail-related manuscripts and theses have been published, but I have also contributed to white papers, brand books and training manuals.
Why choose Univers Retail?
It was important to choose a firm whose values I shared.
What do you like best about your current job?
The richness of the mission and all the people I work with.
What advice would you give to new recruits?
Be open-minded, curious and willing to expand your knowledge.
Apart from consulting, what are your passions?
Meeting professionals who share my passion for retail, business documentation and travel.