International eCommerce support
Sector of activity
Leader of downtown retail and fashion specialist
Project background
The brand needs to provide its customers with an international response.
Indeed, the French market, which represents a historic market for the brand, is increasingly facing competition from pure players and international retailers, even with a highly visible French e-commerce site (over 2.5 million international visits in 2013).
For example, Univers Retail was involved in framing the project, defining the international development strategy and implementing it.
Our approach
To support the brand in its international development strategy, we have :
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Defines the internationalization strategy for GaleriesLafayette.com
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Builds the Business Model and Business Plan
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Evaluating the appetite of target countries
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Identify eligible countries for ecommerce site localization
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Implement the necessary changes in terms of organization, processes, operations and IS
Our results
Overview of the trajectory:
Definition of 3 scenarios/models to address international markets:
- omnichannel model, supported by international stores
- Conquest model, to conquer new markets without a physical presence
- Revenue Sharing model, a collaboration model for countries with a franchise-type presence.
Presentation to and approval by COMEX