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International eCommerce support
Sector of activity
Leading city-center retailer and fashion specialist.
Project background
The brand needs to provide its customers with an international response.
Indeed, the French market, which represents a historic market for the brand, is increasingly facing competition from pure players and international retailers, even with a highly visible French e-commerce site (over 2.5 million international visits in 2013).
For example, Univers Retail was involved in framing the project, defining the international development strategy and implementing it.
Approach / Results
Our approach
To support the brand in its international development strategy, we have :
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Defines the e-commerce site's internationalization strategy
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Builds the Business Model and Business Plan
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Evaluating the appetite of target countries
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Identify eligible countries for e-commerce site localization
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Implement the necessary changes in terms of organization, processes, operations and IS
Our results
Overview of the trajectory:
Definition of 3 scenarios/models to address international markets:
- Omnichannel model, supported by international stores
- Conquest model, to conquer new markets without a physical presence
- Revenue Sharing model, a collaboration model for countries with a franchise-type presence.
Presentation to and approval by COMEX
