Sales techniques
Master colorimetry, morphology and style to boost your PAP sales.
Image consulting training for personalized customer advice
Duration : 2 days
Program
1. Introduction
2. Colorimetry
- Understanding the fundamentals of color
- Identify your customers' colorimetry using different techniques: draping, 4 seasons, etc.
- Match the right color range to each customer
3. Morphology
- How to identify the different silhouettes for women and/or men
- Analyze the characteristics of each silhouette: letter method
- Recognize the morphology of a clothed customer
- Analyze garment cuts, materials, prints and colors for different body shapes
- Harmonize the customer's silhouette with the right selection
4. Style
- Identifying the customer's style
- Propose complete silhouettes to match your style
5. Link to your collection
- Combining colorimetry, morphology and style to provide ultra-personalized advice
- In the cabin: know how to style, accessorize and suggest personal ways of wearing outfits.
- Know how to use the most appropriate vocabulary to turn it into an expert sales and loyalty argument
- Role-playing and card games.
6. Conclusion and action plan
Information
No prior knowledge is required.
Sales consultant, PAP/accessories store manager.
