Our studies
white papers
- White paper: Pop-up stores
Discover the White Paper on pop-up stores by Univers Retail & La Devanture.
Strategies, formats, sector studies... Find out everything you need to know about ephemeral stores in this immersive document.
- White paper: CRM & Loyalty
Find key figures, best practices by brand, our analyses and much more...
Retailers need to integrate the true scope of omnichannel into their corporate strategy, so that their loyalty programs are in line with their customers' expectations and a strong marker of their brand identity.
To find out more ...
Discover a summary of our study "GDPR 1 year on, what impact on loyalty programs?"
Conducted in partnership with Generix Group, this conference took place in September 2019 during the Paris Retail Week.
Studies
Barometer of major brands perceived as responsible
Since 2020, Univers Retail has been a partner of the Responsible Brands Barometer in collaboration with LSA.
We chose to partner this barometer because of our proximity to the retail market, and the missions we carry out. Indeed, we are seeing new sourcing, production, marketing and communication practices on the part of brands, particularly around organic, ethical and responsible economy.
This study, based on a representative sample of 5,000 respondents from the French population, enables us to observe consumer behavior with regard to the responsibility of major brands. Indeed, in the minds of the French, a responsible brand is one that is transparent, guarantees product quality and safety, and cares about the practices associated with its business (animal welfare, carbon footprint reduction...).
Find out the results of this barometer year by year.