Barometer of major brands perceived as responsible 2023
As every year, Univers Retail supports LSA in the analysis of the Responsible Brands Barometer. This study* enables us to understand consumer behavior with regard to corporate responsibility.
As we've seen since 2020, brand responsibility is a key issue when it comes to consumer behavior. Today, it's vital to understand how they work, so as to meet their needs as effectively as possible. Times change, and so do habits.
This 2023 edition shows some interesting movements in the overall and departmental rankings.
The criteria for determining stakeholder involvement are: transparency, product/service quality and safety in the first place, but also, just behind, the exogenous effects of a company's activity, the importance of national preference, the reduction of the carbon footprint and, finally, local employment.
The general assessment: we can do better! In fact, 55% of French people believe that consumer brands are not committed enough to the environment; 37% think the opposite, a figure that has risen by 2 points.
You will find the results of this study in 3 episodes:
* Online survey by Infopro Digital Études and Univers Retail from March 16 to April 13, 2023 among 5,000 respondents representative of the French population.