Our beliefs
With the advent of theOmnichannel, placing the customer at the center of all customer journeys, mass transactional marketing is naturally evolving towards targeted and personalized relational marketing.
This necessarily implies a detailed and segmented knowledge of individual populations, so that marketing actions become experiential and loyalty-building.
To remain relevant, companies need to reconcile fragmented customer data from different customer journeys, sales channels and social networks, to enhance their customer knowledge and offer relational programs adapted to the expectations of demanding consumers.
Our expertise
At a time when everything is being organized around the reasoned collection and controlled use of data, with a view to protecting individuals. Companies are getting their act together to satisfy their customers and revise their value propositions.
In this context, placid, monotonous, value-added CRM programs must evolve to satisfy consumer populations that are increasingly demanding, informed and aware of their power over the brand.
The challenge is to methodically and differentially align their value proposition, identity, appeal and marketing initiatives across all contact points and communities.
Through this holistic approach, we aim to deliver a consistent, personalized and engaging customer experience, while creating added value for consumers at every stage of their journey.
Our expertise
Segmentation
- Database
- GDPR
- Data backup
- Population segmentation
Project management
- Define and implement your projects in agile mode
- Strategies & roadmap
- Specifications & tenders
- Supporting change
Loyalty program
- Loyalty ambition
- Communication plan
- Multi-channel operations
- Customized animations
Marketing strategy
- Online/shopper marketing strategies
- User experience
- SEO & SEA
- Partnerships
- Social media
- Display
- Web analytics
Customer relations
- Lead nurturing
- CRM strategies
- Brand content
- UX design
- Customer/prospect events
- Managing logistics
Retail Media
- Audit & Strategy
- Data Collaboration
- On-site, Off-site, In-store strategy
- Test & Learn
- Deployment & scale