Supply management

Supply Management is obviously strategic to ensure differentiation that underpins profitable sales performance. Thus, the categorical approach must be part of a Purchasing strategy that enables customers to buy what the brand knows how to sell, rather than trying to sell what the brand has bought. In fact, the offer must first and foremost meet consumers' needs and expectations

Building a balanced assortment around innovations, both national brands and private labels, is a key to success. Managing promotion and pricing with fluidity and agility is now essential to respond to a lively and aggressive market. Customer Centric, today's offer integrates strong mutations linked toomnichannelity, to theeconomy of use and thus induces the development of services and all the concepts of the circular economy.

Finally, the offer must be responsible by thinking through its assortment over the entire product life cycle, and therefore influence sourcing as well as points of sale and their merchandising plans.