Digital transformation: a challenge and an opportunity for luxury brands July 10, 2024 Read the article
How do variables in the atmosphere of luxury outlets influence consumer behavior? June 25, 2024 Read the article
Creating a high-end experience: what are the keys to a luxury point-of-sale atmosphere? June 17, 2024 Read the article
Hyper-personalization revolutionizes the customer experience in the luxury world February 28, 2024 Read the article
How is brand identity interpreted at all brand contact points? The case of Hermès ephemeral boutiques. June 1, 2023 Read the article