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Barometer of major brands perceived as responsible 2021 

This study*, carried out in partnership with LSA and M6 Publicitéreports the ranking of major brands according to their responsibility as seen by the French in 2021.


Indeed, responsibility is now one of the value criteria most closely scrutinized by consumers. Expectations are so high that, if they want to remain at the top of the rankings, retailers need to be not only stakeholders, but also good communicators. The quality of products and services, safety, transparency, local employment, the use of French raw materials, and the unconditional reduction of carbon footprints... these are just some of the themes that are exciting the crowds.

Over and above these growing concerns, the act of buying can have a real impact, whether positive or negative.


Discover the results of our survey in our 4-part infographic:

*Survey carried out on a sample of 5,000 respondents. You can find the full results on LSA.