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The fashion and beauty sector is constantly evolving, offering exciting opportunities, the rise of e-commerce, the personalization of the customer experience and the collection of valuable data for trend analysis. What's more, sustainability and ethics are gaining in importance, opening the door to innovations in environmentally-friendly production.
However, the sector also faces many complexities, including increased online competition, counterfeiting, inventory management, and consumer volatility. Adapting to new technologies, creating effective marketing strategies and maintaining relevance in the face of changing consumer values are key challenges.

Univers Retail to help you with your projects:

 

  • Strategic: from market research to identifying implementation and development potential
  • Operational: around data, products and customers, marketing, CRM and relationship programs, omnichannel customer paths and related services, such as click & collect.
  • OmniSupply: a solution to reconcile logistical requirements while offering an optimal customer experience

They trust us

They trust us

Our referents

Élodie Barbot

 

Specialized in marketing and customer experience, Elodie has in-depth knowledge of the cosmetics sector. She has worked with market leaders on marketing projects involving product development, brand communication, Retail Excellence, Retail Education, pop-up stores and digital in store tools. Elodie's experience at expertise Retail and in the industry has enabled her to work on change management, tool adoption and deployment projects.

Victor Barbazanges

 

With ten years' experience as an entrepreneur and manager of companies specializing in fashion and lifestyle, Victor has in-depth knowledge of this sector. He understands the opportunities, challenges and threats. He has also had the good fortune to develop a cross-functional vision of the various retail professions, from the 360° digitalization of a retailer, to the implementation and optimization of a omnichannel customer journey, the in-store customer experience and the management of customer relations.

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