OMNICHANEL

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Our beliefs

The current retail landscape has taken a significant step forward with omnichannel retail. An unmatched customer experience is delivered by seamlessly integrating online and physical channels. To achieve optimal consistency and continuity, the key is creating a smooth journey where the customer does not encounter any friction while moving from one channel to another. This approach makes simple purchases rewarding and value-creating experiences. Omnichannel retail is able to create loyalty and growth through the combination of digital tools and personalized in-store services, while also meeting changing consumer expectations.
Omnichannel

Our
expertise

Our approach is focused on creating value for the customer experience by combining our expertise with an omnichannel strategy. We understand the importance of simplifying the client journey by rethinking physical touchpoints, e-commerce sites and "marketplaces". Our goal is to optimize these channels by utilizing advanced digital tools and implementing processes that make the customer experience easier.
Through this holistic approach, we seek to provide a consistent, personalized, and engaging customer experience, while creating added value for consumers at every stage of their journey.

Our expertise

Our approach focuses on creating value for the customer experience by combining our expertise in an omni-channel strategy. We understand the importance of streamlining the customer journey by rethinking physical touchpoints, e-commerce sites and marketplaces. We seek to optimize these channels by using advanced digital tools and implementing processes that facilitate the customer experience.
Through this holistic approach, we seek to provide a consistent, personalized, and engaging customer experience, while creating added value for consumers at every stage of their journey.

Our expertise

Omnichannel strategy

  • Developing "buyer personas" to define the core target of the brand.
  • Identifying consumption patterns to optimise the customer journey and reduce painpoints.
  • Identifying the various points of contact to make sure the omnichannel journey is optimized.
  • Establishing an omnichannel communication strategy

Retail experience

  • Creating the appropriate retail atmosphere
  • Setting up an appropriate offer architecture
  • Defing the adequate category management strategy
  • Putting forward a congruent visual merchandising strategy. 
  • Theatricalizing the physical point
  • Managing ephemeral point of sales and pop-up stores.

Omnichannel customer experience

  • Defining relevant stages and tools to streamline the customer journey
  • Phygitalizing the point of contact
  • Collecting customer feedback, defining collection tools, and analyzing methods
  • Measuring performance through Return on Experience (ROE) and Key Performance Indicators (KPIs)

Payment

  • Setting up the cashing or collection project
  • Carrying out or responding to the call for tenders
  • Assessing the needs and designs of the collection journey
  • Install technological equipment and software
  • Traditional checkout, self-service, online, mobile, omnichannel
  • Configuring the payment collection system

Marketplace

  • Defining the concept and its business model
  • Choosing a technology platform
  • Identify safety measures
  • Manage user accounts
  • Manage transactions
  • Managing logistics

E-commerce

  • Designing an attractive user interface
  • Developing a complete customer catalog
  • Defining and deploying inventory management systems
  • Payment management system (security and various payment options)
  • Search engine optimization
  • Monitoring and analyzing data
  • Integrating social media

Our know-how

Omnichannel strategy

  • Developing "buyer personas" to define the core target of the brand.
  • Identifying consumption patterns to optimise the customer journey and reduce painpoints.
  • Identify the various contact points to optimize the omnichannel journey
  • Establishing an omnichannel communication strategy

Retail experience

  • Creating the appropriate retail atmosphere
  • Setting up an appropriate offer architecture
  • Defing the adequate category management strategy
  • Putting forward a congruent visual merchandising strategy. 
  • Elaborating a theatrical physical touchpoints.
  • Managing ephemeral point of sales and pop-up stores.

Omnichannel customer experience

  • Defining relevant stages and tools to streamline the customer journey
  • Phygitalizing the point of contact
  • Collect customer feedback, define collection tools and analysis methods
  • Measuring performance through Return on Experience (ROE) and Key Performance Indicators (KPIs)

Payment

  • Setting up the cashing or collection project
  • Carrying out or responding to the call for tenders
  • Assessing the needs and designs of the collection journey
  • Installing technology and software equipment
  • Traditional checkout, self-service, online, mobile, omnichannel
  • Configuring the payment collection system

Marketplace

  • Defining the concept and its business model
  • Choosing a technology platform
  • Identify safety measures
  • Manage user accounts
  • Manage transactions
  • Managing logistics

E-commerce

  • Designing an attractive user interface
  • Developing a complete customer catalog
  • Defining and deploying inventory management systems
  • Payment management system (security and various payment options)
  • Search engine optimization
  • Monitoring and analyzing data
  • Integrating social media

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