Coordination of retail projects for a cosmetics brand
Sector of activity
Leader French cosmetics manufacturer
Project background
Leader international cosmetics brand, which has mastered all marketing levers, as well as sales BtoB. The retail roll-out BtoC of major luxury brands, as well as the launch of consumer brands, is reflected in the rapid and intense opening of boutiques in all countries / international zones.
The company wants to optimize the projects accompanying the acquisition of market share in the EMEA zone for one of their brands.
Univers Retail provides a framework for retail and point-of-sale digitalization projects.
Our approach
To support the deployment of the brand's boutiques, we have :
- builds the project coordination process between the brand, IT and Supply.
- monitoring and managing the roadmap for these developments, prioritizing requests and integrating them into the roadmaps for the Retail solutions in place at the customer's site.
Our results
- Implementation of business-generating developments: mobile payment, data collection, in-store beauty advisor management application, etc.
- Involvement in the project to implement RFID in European warehouses and stores, and supervision of pilot projects for deployment in France and Europe (97 stores).
FEEDBACK
CONTACT US
Maïté Plantec
Senior Partner & Director France
- 2A, rue Danton - 92120 Montrouge - France
- +33 (0)6 30 69 29 30
- m.plantec@universretail.com