Supply Management is obviously strategic to ensure differentiation that underpins profitable sales performance. Thus, the categorical approach must be part of a Purchasing strategy that enables customers to buy what the brand knows how to sell, rather than trying to sell what the brand has bought. In fact, the offer proposed must above all meet the needs and expectations of consumers
Building a balanced assortment around innovations, both national brands and private labels, is a key to success. Managing promotion and pricing with fluidity and agility is nowadays essential to respond to the liveliness and aggressiveness of the market. Customer CentricIn addition to this, the offer today incorporates major changes linked toomnichannelity and theeconomy of use, leading to the development of services and all the concepts of the circular economy.
Finally, the offer must be responsible by thinking through its assortment over the entire life cycle of the products, and therefore influences sourcing as well as points of sale and their merchandising plans.