Deciphering loyalty at Tape À L'Oeil
Loyalty and its importance in business Loyalty is a key issue for any company...
H&M vs Zara: deciphering their strategies
While the Trade Alliance is delighted with the results for summer 2022, it also points to the clima...
Decoding LIDL's strategy
In just a few years, food retailer Lidl has become one of the world's leading...
The fabulous destiny of the QR Code
In recent months, it's been invading our spaces, so let's take a look at the origins of this little square ...
Ever heard of the Green Supply Chain?
Where does the green supply chain come from? It was born of CSR (Corporate Social Responsibility) policies, which...
Retail after Covid: towards the end of the traditional store?
Over the past two years, customers have had to adapt to a market that has been operating in...
Industry 4.0
Find out in our article what is meant by Industry 4.0, its benefits and applications...
What are NFTs?
NFT, this new term is invading articles and conversations. In our article, discover the ...
Automation: the key to success for retail companies
When we talk about automation, we often associate it with the idea of making it easier to...
Three challenges for managers faced with the rise of Artificial Intelligence
.... and the new skills they'll acquire! Our research and exchanges on the...