There are many ways in which a company can adopt a CSR approach. Univers Retail wanted to enter into a long-term partnership with an association, while involving all its employees.
So our employees asked themselves the question, and an idea emerged: what if everyone took part in a good cause? And so the Move UR Team challenge was born: 5,000 km to be covered over 30 days by walking, running or cycling, with a donation to Restos du Cœur at the end of the day.
For 1 month, our employees divided into 6 teams gave it their all: the dogs were allowed to go out 5 times a day, sleeping in was replaced by Sunday jogging, the last 3 metro stations by a dynamic walk and the bus by a bike!
The aim was to collect as many points as possible, not only through km covered, but also through daily quizzes and team and individual challenges. In total, not 5,000km were covered, but 5,959 km!
Team ranking
This solidarity challenge helped to unite employees around a CSR initiative, but also to maintain a social link even at a distance, which is not always easy with telecommuting and, what's more, with the health crisis.
What is the Squadeasy application?
The Squadeasy app, founded in 2014, uses the values of sport to create a lasting bond between employees of the same company. The aim: to help employees get moving, help each other and act for the planet.
Squadeasy helps to develop a strong bond and cohesion between the various employees of a company who don't have the opportunity to see each other physically.
Read what Maïté Plantec and Ines Syoen have to say about their experience!
Why "Restos du cœur"?
At a time when the health crisis is exacerbating precariousness, and with winter approaching, the "Restos du cœur" charity seemed a natural choice. It fits in perfectly with the societal focus of our CSR approach. We want to make a long-term commitment to this association and forge a long-term partnership. Other initiatives will be launched in 2021 to further enhance our contribution and enable us to fully play our social role.
This sports and solidarity challenge has created cohesion within our company, titillating the competitive spirit of our employees, all around a good gesture.
Well done to all our employees!