On Thursday November 23, the New Shopping Experience was held in Paris. We were there to test the 40 innovations presented at the event.
Here's a selection of the innovations we tested and approved. Follow the guide!
The virtual reality shopping experience
Feel like shopping from home? Your reflex is to use your computer or smartphone. But what if your favorite boutique moved into your living room? You could wander from aisle to aisle, selecting and handling your products while sitting comfortably on your sofa.
This is now possible with the Shopping VR solution from Adrénaline and Seize Degrees.
Shopping VR gives you total immersion in your store. Developed in partnership with Eram for its premium Noyce brand, this virtual reality application lets you shop as if you were in the store. You can move from universe to universe, and discover products from every angle.
Eram also offers this experience in its physical stores, using virtual reality headsets.
Physical Marketplace
Who hasn't found themselves in a shopping mall, wandering from store to store, looking for the item they've been after for hours? To make your search easier, Find&Order offers a solution inspired by marketplaces. This application uses your geolocation to show you the products available in the stores around you. In just a few clicks, you can access a selection of products linked to your search, along with their prices and stocks. The click&collect option, meanwhile, lets you make your purchases directly on the application before picking up your items in boutiques.
Shopping assistant
Many of us have found ourselves lost in the aisles of a store, looking for a salesperson or consultant to guide us. And we know from experience that it's sometimes difficult to make a purchase without their advice. What if it were now possible to be accompanied by a shopping assistant during our purchases? This is the challenge taken up by Phoceis and Nuukik with the Jardus mobile robot. Ask Jardus your question orally, and he'll answer. This talking robot interacts with you to accompany and advise you. Looking for a specific product? Jargus will offer to follow you and guide you to the location where you can find it. This innovative sales aid is a real plus for customers, and a real time-saver for sales teams!
The intelligent showcase
A store window is often a preview of the collection for customers. It can, in a matter of seconds, be the trigger to walk through the doors of a store. That's why retailers vie with each other to make their windows attractive. However, it's not easy to analyze the effectiveness of the products on display. To meet this need, Ivs-street offers a solution that studies the behavior of customers in front of shop windows, using a sensor to analyze facial movements and orientation. Stores can use this information at any time to readjust window merchandising. A product that doesn't attract customers is easily detected and can be replaced.
This motion sensor is currently being tested at Promod. We've tested and approved it!
Providing a shopping experience is becoming a real challenge for the retail industry of tomorrow. At Univers Retail, we're keen to explore and share these innovations with you. Do you have any questions about these solutions? Don't hesitate to contact us. We look forward to seeing you in future articles to keep you up to date with tomorrow's shopping innovations!