Women in retail: portrait of Sabrina Piperno
For this latest edition of "Femmes du retail", we interviewed Sabrina Piperno, Fond...
Discount bazaar Vikings (Normal, Flying Tiger, Sostrene Grene)
Discounting is all the rage in these times of crisis. In this article, we take a look at the 3 no...
OPEN INNOVATION STORIES #7
Part 7 in our series of articles on Open Innovation: Showroomprivé and its "L...
H&M vs Zara: deciphering their strategies
While the Trade Alliance is delighted with the results for summer 2022, it also points to the clima...
Decoding LIDL's strategy
In just a few years, food retailer Lidl has become one of the world's leading...
Women in retail: portrait of Garance Osternaud
For this latest edition of "Femmes du retail", we interviewed Garance Osternaud, He...
The fabulous destiny of the QR Code
In recent months, it's been invading our spaces, so let's take a look at the origins of this little square ...
Retail after Covid: towards the end of the traditional store?
Over the past two years, customers have had to adapt to a market that has been operating in...
Committed brands: deciphering a phenomenon
From March 29 to 31, 2022, at the Parc des Expositions, the E-marketing trade show took place. This show reassures...
Quick Commerce
For the past year, we've been hearing about Quick Commerce and our subway platforms have been invaded by posters advertising the...