At Univers Retail, we like to keep a close eye on innovation. In this series of articles, we'll take a look at some of the big names in retail and their strategies for collaborating with start-ups in a spirit of open innovation.
What are the challenges facing Showroomprivé?
One of Showroomprivé's major challenges is "to make CSR a real lever for development ". With this in mind, the brand has created the Move Forwardproject, which focuses on three key areas: the environment, gender equality and inclusion. As part of this project, the brand has set up a start-up incubator: Look Forward. The aim of this incubator is to support around twenty French start-ups in the retail, fashion and beauty sectors, committed to more responsible consumption.
What areas of innovation are addressed by the start-ups in the Look Forward incubator?
SECOND HAND
> OMAJ
Online sales depot that manages the resale of clothing for consumers
> Reflaunt
Platform to help brands launch their second-hand business
> Youzd
Resale platform for furniture and household appliances between private individuals
ECO-DESIGN
> O.Slow
Eco-designed outerwear brand
> Si Si La Paillette
French brand of biodegradable sequins
> The Simple Toy
Brand offering toys made in France from recycled plastic
CUSTOMER EXPERIENCE
> Junglo
Brand offering a network of high-street delivery points with hand-delivered bicycles.
> Prenfit
Platform offering environmental ratings for beauty and household products
> Inuk
Platform that allows everyone to offset their carbon footprint locally and traceably
How do we work together?
The Look Forward incubator gives incubated startups personalized support to help them grow. This includes access to Showroomprivé premises, individual coaching on themes of their choice, group workshops, photo and video shoots, promotion on the Showroomprivé website and access to the Showroomprivé network (investors, partner brands, etc.).
By Oriane Blanchet