The transition to omnichannel: a question of patience
The transition to omnichannel is one of the major challenges facing retailers...
Single-channel, multi-channel, omnichannel, unified commerce: I want to understand!
A constantly evolving customer journey The following diagram shows the evolution of the customer journey...
COVID-19: omnichannel initiatives
Omnichannelity is a major transformation of companies, aimed at unifying their c...
Immersion: the in-store shopping experience revisited
The retail sector has evolved considerably over the years: from a simple trip to the store to ef...