The French and loyalty
If 2020 has taught us anything, it's that companies in the retail and mass distribution sector need to accelerate their transformation to deliver the best possible experience to consumers whose expectations, needs and behaviors are evolving at a faster pace than ever before, and along a very different trajectory to that envisaged before 2020.
*Comarch and IFOP have jointly carried out a study on the expectations and perceptions of the French in terms of loyalty, from membership to rewards, including the mechanics and place of sustainable development.
The survey was conducted among a sample of 1,002 people, representative of the French population aged 18 and over.
How do the French view loyalty programs?
Which programs are most likely to generate engagement? Are there significant differences between sectors? Do all actions have the same value and deserve to be rewarded? These are all questions to consider when launching or upgrading a loyalty program.
Loyalty expert partners also offer their interpretation of the results from their own business perspective.
Find out how Maïté Plantec, our Partner & Director of Operations, interprets the appeal of cash pools to the French.
Click on this link to access the form and download the document free of charge.
Find out more in this study :
- Which programs are most likely to generate engagement?
- Are there significant differences between sectors?
- Do all actions have the same value and deserve to be rewarded?
- Does eco-responsibility have a place in loyalty programs?
*Comarch is an IT solutions provider (Solutions ERP, Retail, POS, telecoms, loyalty, dematerialization, EDM, EDI, Business Intelligence...).