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[INFOGRAPHY] The last mile: The challenge of modern commerce

The concept of last-mile delivery, also known as "last mile logistic", is essential in the field of logistics. It refers to the last stage in the delivery of a product, from the last distribution center to the customer's chosen location. Although this stage is relatively short in terms of distance, it represents a real challenge for companies in terms of costs, lead times and customer satisfaction.

With the rise of e-commerce and growing consumer demand for fast, efficient delivery, last-mile delivery has become a major challenge for companies. Customer expectations in terms of delivery have risen considerably in recent years, requiring constant adaptation on the part of companies. Customers want faster, more flexible, more personalized deliveries, and they also want to be informed in real time of the progress of their delivery.

The last mile is often characterized by a multitude of complex factors such as population density, traffic jams, access limitations, insufficient infrastructure, rural areas and regulations. These factors can lead to delivery delays, additional distribution costs, an increased carbon footprint and, potentially, a degraded customer experience.

The concept of last-mile delivery represents a real challenge for logistics companies. Innovative, sustainable solutions need to be developed to reconcile economic performance and customer satisfaction, while limiting environmental impact.

The "last mile logistic" is therefore a key element in the supply chain, and its optimization is essential to ensure a satisfactory and competitive customer experience. Companies need to find appropriate solutions to overcome the challenges encountered during this final delivery stage, striking the right balance between operational efficiency, respect for the environment and customer satisfaction.

In conclusion, last-mile delivery is a crucial component of modern logistics, requiring strategic thinking and constant innovation to meet growing consumer demands and today's logistical constraints. Only those companies that succeed in mastering this last mile will be able to stand out and succeed in this constantly evolving sector.

If you'd like to carry out an audit of your last-mile organization, or implement a new solution within your company, don't hesitate to come and discuss it with our experts. We'll find the solution best suited to your needs.

Computer graphics by Simon Groulez