In this edition of the Livre des Tendances 2021, L'ADN* teams examine 22 key sectors:
- What are the major trends shaping our immediate future?
- What direction will technology take?
- What innovations will make the difference?
- What are consumers' expectations?
- What do they say about our society?
Yes, a post-containment world is taking shape... Our societies are being impacted in every dimension.
Sociologists, anthropologists, researchers, entrepreneurs... share their analyses and points of view. Special guests include economist Robert Boyer, stylist and designer Jean-Charles de Castelbajac, astrophysicist Hubert Reeves and architect Vincent Callebaut.
A rush to buy essential products, a strong preference for local products, the rise of e-commerce and drive-through: for several months, the health crisis has been changing French consumer habits. Will these changes reshape the retail sector in the long term? This question was put to Cyril Besse, President of Univers Retail. Read his interview > L'ADN Tendances 2021 - Cyril Besse
*Created in 2013, L'ADN is today the leading online media on the communication, marketing and innovation sectors in France (source ACPM 2018).
Download the complete book on theADN website.