COVID-19: omnichannel initiatives
Omnichannelity is a major transformation of companies, aimed at unifying their c...
Immersion: the in-store shopping experience revisited
The retail sector has evolved considerably over the years: from a simple trip to the store to ef...
User eXperience at the heart of companies' strategic challenges
What is user experience? More commonly known as UX [User eXperience], it is the...