Digital till receipts meet today's retail challenges by improving the customer experience through simplified accessibility and reduced time at the checkout. They enable brands to cut printing costs while adopting an ecological approach that complies with CSR regulations. What's more, they open up new opportunities for loyalty-building and marketing by facilitating the analysis of purchasing behavior and offering a direct, personalized channel of communication with consumers. By optimizing administrative management and reinforcing Omnichannel integration, they contribute to a more fluid and coherent customer journey.
The concept and applications of digital till receipts have continued to evolve over the last decade. With this in mind, the Luxe by Univers Retail team spoke with Yocudaan emblematic example of this service, to better understand how it works and the added value it brings to today's luxury retail.
Who is Yocuda and how did the concept come about?
Yocuda is a forerunner in its field, having been founded 14 years ago with the aim of transform the retail experiencefor customers and businesses alike. The concept was born out of the need for a digital receipt solution that not only proved convenient to use for consumers, but also offered retailers an effective tool in-store customer identification, while also enabling better data analysis and stimulating post-purchase engagement.
By replacing traditional paper receipts with a digital alternative, the digital receipt becomes a new "Retail Media".Retail Media whose content adapts to the consumer's profile (according to their gender, type of purchase, whether or not they are a member of a loyalty program, and other variable parameters), making the content dynamic and interactive. content is dynamic and interactive in HTML, Yocuda enables retailers to strengthen their relationship with their customers while improving their customer relations.
Since 2021, Yocuda has become a subsidiary of the Global Blue, the world leader in tax-free shopping. To date, Yocuda has sent more than 2 billion of digital receipts and identified more than 215 million customers in over 45 countries. Brands such as Longchamp, Mulberry, Sephora, Decathlon and Sainsbury's place their trust in us.
What are the advantages of Yocuda over other solutions and traditional e-mail receipts?
One of Yocuda's competitive advantages is that it is a solution deployed worldwideIt already operates in over 45 countries, and is able to adapt to all languages (customers have access to a button to select the language of their choice) and all tax regulations. It processes hundreds of millions of digital receipts every year. The solution enables retailers to identify between 50-80% of their in-store customers, enriching their CRM systems and strengthening loyalty.
Another important point to consider is that, unlike basic digital receipt solutions that simply send a static PDF by e-mail, Yocuda offers an HTML format with highly dynamic content. highly dynamic and customizable. As a result, each receipt can be content adapted based on the customer's purchase history. Our solution integrates seamlessly with retailers' CRM systems, marketing platforms, promotion engines and business intelligence tools.
Consider that digital receipts benefit from a 75% open rate and a click-through rate of up to 15%, digital receipts outperform traditional e-mail marketing, offering a new communication channel channel for engaging customers post-purchase. What's more, Yocuda provides a content management system (CMS) that enables retailers to update and personalize digital receipts in real time, ensuring agile and effective communication with their customers. Finally, by doing away with paper receipts, retailers align themselves with their CSR objectives and sustainabilityan increasingly crucial issue for businesses and consumers alike.
Is your solution easy to integrate with POS software?
Yes, Yocuda is totally POS agnostic and has been successfully integrated with dozens of POS systems worldwide. It offers a variety of flexible integration methods, including APIs and various data extraction tools, guaranteeing compatibility with virtually any retail environment. In addition, we have developed specific connectors, such as with CEGID and ADYEN.
Retailers can set up a proof-of-concept (POC) in less than two weeks and, for POS systems where Yocuda already has pre-configured connectors, integration can be even faster. This facilitates adoption and minimizes disruption to existing IT operations.
What level of personalization can you expect from Yocuda receipts?
Each receipt model is entirely customized to meet the specific needs of each retailer, ensuring perfect consistency with its brand image and customer engagement strategy.
Whether integrating loyalty information, targeted promotions or product recommendations, Yocuda ensures that its digital receipts are a personalized point of contact and efficient with customers.
Yocuda recently revealed that 65% of French consumers are interested in personalized offers by retailers based on their purchase history.
What is the added value of Yocuda compared to a loyalty program?
Yocuda's digital receipts do not replace loyalty programs, but rather complement them. complement perfectly. In fact, Yocuda often provides both solutions to retailers as part of an overall integrated engagement strategy.
For loyalty program members, digital receipts offer an additional benefit: at each checkout, when they scan or use their loyalty card, they automatically receive a digital receipt stored in the retailer's app or website. This eliminates the risk of lost receipts and allows them to easily track their purchasesrewards and points balance.
For non-members, digital receipts are a powerful acquisition tool. Retailers can insertcall to action"in the receipt, encouraging enrolment in the loyalty program by highlighting any rewards or benefits the customer may be entitled to. This creates a seamless and natural to loyalty program membership.
What's the solution to providing a receipt without a price tag when buying a gift?
Purchases intended as gifts require a receipt without a price. But paper gift receipts are often misplaced, which can be frustrating for consumers wishing to exchange or return an item. Yocuda addresses this problem with digital gift receipts sent directly to the gift recipient's e-mail addressThey're easy to set up and manage.
When a customer buys a gift, they can can generate a digital gift receipt directly from their own digital receipt. They can also set a delivery date to the gift recipient, guaranteeing total discretion while allowing easy return or exchange - without revealing the purchase price. This feature also enables the gift buyer to to add a friendly note to the recipient, offering an even more elegant customer experience while enabling the brand to establish contact with the gift recipient who may never have set foot in the boutique.
How are product recommendations integrated into digital receipts?
Recommendations for complementary products, personalized according to purchases made, have proven their effectiveness in generating additional salesThis explains why most e-commerce sites use recommendation engines. Yocuda transposes this capability to physical commerce by integrating tailored recommendations directly into digital receipts.
Yocuda can generate these recommendations using its own algorithms or by integrating with the recommendation engine already used by the retailer on its website. This enables customers to receive relevant suggestions based on their previous purchases, enhancing their experience while increasing retailers' sales.
From the point of view of complianceall marketing content, including product recommendations, is only displayed to customers who have customers who have explicitly consented to receive marketing communications, ensuring full compliance with the GDPR.
What is Yocuda's business model for retailers?
Yocuda operates on simple pricing model and transparent pricing model. Retailers pay a monthly fixed monthly license feecalculated on the basis of the number of stores and, for large retailers such as supermarkets, on the basis of annual transaction volume. This predictable pricing structure enables efficient cost management while while facilitating the scaling of activities.
The rise of digital till receipts, embodied by Yocuda's innovative solution, bears witness to a major major transformation of retailparticularly in the luxury goods sector. By replacing paper receipts with an interactive, customizable digital alternative, retailers benefit from a powerful lever to optimize the customer experiencestrengthen customer loyalty and make the most of customer data. What's more, this transition meets the imperatives of sustainability and regulatory compliance, while offering retailers an effective and measurable new communication channel.
In conclusion, brands need to integrate this technology not only as a dematerialization tool, but also as a vector for a vector for customer engagement and marketing personalization. Integration with CRM systems and loyalty programs must be a priority to maximize impact. Successful adoption also relies on clear communication and appropriate training for in-store teams. In addition, raising customer awareness of the benefits of digital receipts - highlighting convenience, durability and opportunities for post-purchase interaction - will encourage buy-in and commitment.
By Ghalia Boustani
We would like to thank Frédéric Albert, Director of Customer Relations at Yocuda, for his answers. For further information on the Yocuda solution, please contact him at frederic@yocuda.com.
