It's been impossible not to hear about it in recent weeks: the new conversational tool created by Open AI, the organization that brings together Elon Musk and Sam Altman, among others. We've summarized for you how Chat GPT works and its uses in retail.
What is Chat GPT ?
Chat GPT (Generative Pre-trained Transformer) is a powerful Artificial Intelligence tool. It offers customers a real-time real-time conversation.
Chat combines AI and natural language processing to create conversations between humans and agents. This starts with data capture, which is then analyzed using algorithms to understand what humans want to say.
Once the system has understood the query, it searches its knowledge base for appropriate answers.
Chat GPT can converse in a variety of languages, including European and Asian. What's more, the clever creators have deployed it free of charge in beta version, so millions of users have been able to experience its promise and help it improve, as the application learns from every interaction.
Example of use of Chat GPT
For example, I asked him a fundamental question fundamental question: "Do we say pain au chocolat or chocolatine?"
Here's what Chat GPT replied:
What uses could Chat GPT have for retail?
There are many multiple commercial uses which can be facilitated by Chat GPT. IndeedAI is overpowering for retail. It is one of the few sectors where its adoption is perceived in a meaningful and exploitable way. Since everyach stage of the sales process can be automated in a way that improves the accuracy, efficiency and scalability of operations. Uirst application could be the keyword generation for better referencing or visibility in e-commerce.
It can also help to personalize customer communications customer communications, answer questions, generate product descriptionspromotional posts for distribution on social media, write codeetc.
As a result, the customer experience is enhanced by the tool's fast, accurate responses to a wide range of requests. For example, the agent can generate a highly detailed response describing the steps involved in initiating a product return.
Chat GPT may be used to generate personalized product recommendations for customers based on their browsing history.
It saves saving time and resources.
What's next?
Under the Open AI banner, there's Chat GPT and DALL-E the image generator. The company has announced the imminent arrival of an AI capable of generating videos. However, thist will not be the first AI capable of imagining sequences, as last year. Meta unveiled a tool that can create video clips based on simple text.
After investing an initial billion dollars, Microsoft believes in it so much. In fact, it is preparing to put another $10 billion on the table in order to insert these new functionalities into its entire Office suite.
In order to generate revenue, Open AI plans to eventually launch a paid version of Chat GPT. Thehe field of possibilities is vast and inspiring. As far as retailAI has the potential to make a major impact:
- Customer acquisition using reliable data
- Catalog and inventory management
- Post-purchase experience
Sources :
- Wedig : Chat GPT what is it?
- Forbes: Beyond the buzz, 7 ways brands can use ChatGPT and Open AI
- Lengow: Chat GPT for your e-commerce
- 01.net : After ChatGPT and Dall-E, OpenAI launches a new AI
- Vue.ai: Artificial Intelligence (AI) in Retail 2023 - 7 Real World Use Cases
- LSA: Why retailers need to take ChatGPT seriously