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At Univers Retailwe like to keep a close eye on innovation. In this series of articles, each week we'll look at the example of a major retail company and its strategy for collaborating with start-ups in a spirit of open innovation.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”12253″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”Quels sont les défis que doit relever Leroy Merlin ?” font_container=”tag:h2|font_size:16|text_align:left|color:%23d50950″ use_theme_fonts=”yes”][vc_column_text]
With its more urban customer base, Leroy Merlin needs to offer a visual experience that e-commerce cannot deliver. The stores thus become veritable showrooms. This implies ultra-personalized support and complementary services such as 1-day delivery and home improvement applications. In this context, Leroy Merlin has developed an open innovation strategy through partnerships with start-ups. The company gains a capacity for innovation, and the start-up an opportunity for industrialization.
[/vc_column_text][/vc_column][/vc_row][vc_row content_placement=”middle”][vc_column][vc_custom_heading text=”Quels sont les axes d’innovation adressés par les start-ups partenaires ?” font_container=”tag:h2|font_size:16|text_align:left|color:%23d50950|line_height:0″ use_theme_fonts=”yes” css=”.vc_custom_1573638625261{border-bottom-width: -15px !important;}”][vc_empty_space height=”7px”][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1573638719762{border-bottom-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column_inner width=”1/3″][vc_single_image image=”12320″ alignment=”center” style=”vc_box_border_circle_2″][vc_text_separator title=”EXPERIENCE CLIENT” color=”custom” style=”dotted” border_width=”3″ accent_color=”#d50950″][vc_column_text css=”.vc_custom_1573639552898{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 10px !important;padding-bottom: 65px !important;padding-left: 10px !important;}”]
> Frizbiz
Home handyman community for small jobs
> My little worker
Framing solution for renovation projects
> Allow me to build
Help in obtaining building permits or declarations of works
> Troubleshooting Bob
Fixed-price craftsman service
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> Retency
Expertise in in-store travel data analysis
> Metigate
AI-based solution for optimizing seasonal or weather-dependent offers
> Lineberty
In-store queue management and appointment scheduling
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> Steedy
1H BtoC delivery application in the Paris region
> Trusk
Urban delivery specializing in oversized items
> Colisweb
In-store and web delivery solution with appointment booking throughout France
> You2you
Specializing in last-mile urban delivery
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Leroy Merlin has set up the Start cell to facilitate innovation in collaboration with start-ups, as well as anintrapreneurship program. Start-ups are selected from incubators in France and abroad and then put to the test. Participants have to work in a very short time and on a limited budget, relying exclusively on Leroy Merlin data to industrialize their concept. In the best-case scenario, as with Frizbizthe group can acquire a stake in the start-up.
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