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At Univers Retailwe like to keep a close eye on innovation. In this series of articles, each week we'll look at the example of a major retail company and its strategy for collaborating with start-ups in a spirit of open innovation.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”12371″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”Quels sont les défis que doit relever Carrefour ?” font_container=”tag:h2|font_size:16|text_align:left|color:%23d50950″ use_theme_fonts=”yes”][vc_column_text]
To continue to grow in the ultra-competitive retail sector, Carrefour needs to constantly diversify its online and offline product offerings and introduce innovative in-store services. All this has to be done in anomnichannel context , so as to be able to identify the customer with each purchase, and has to be supported by complex logistics that maintain standards of delivery and preservation of fresh produce. To meet these challenges, Carrefour is collaborating with some forty start-ups who are benefiting from a gigantic field of experimentation.
[/vc_column_text][/vc_column][/vc_row][vc_row content_placement=”middle”][vc_column][vc_custom_heading text=”Quels sont les axes d’innovation adressés par les start-ups partenaires ?” font_container=”tag:h2|font_size:16|text_align:left|color:%23d50950|line_height:0″ use_theme_fonts=”yes” css=”.vc_custom_1573638625261{border-bottom-width: -15px !important;}”][vc_empty_space height=”7px”][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1573638719762{border-bottom-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column_inner width=”1/3″][vc_single_image image=”12385″ alignment=”center” style=”vc_box_border_circle_2″][vc_text_separator title=”DIVERSIFICATION DE L’OFFRE EN LIGNE” color=”custom” style=”dotted” border_width=”3″ accent_color=”#d50950″][vc_column_text css=”.vc_custom_1574162272430{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 10px !important;padding-bottom: 65px !important;padding-left: 10px !important;}”]
> Quitoque
Choice and delivery of ready-to-eat meal baskets with subscription
> Glovo
30-minute grocery delivery service
> Greenweez
Number 1 in online sales of organic products
> Croquetteland
Complete range of pet products online
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> Critizr
Solution for collecting, analyzing and responding to customer feedback
> Fitle
Size recommendation tool and connected cabins
> Zero waste
Markdown management for products with short use-by dates
> Neos
Système d’encaissement mobile[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″ css=”.vc_custom_1573551065469{border-bottom-width: 0px !important;}”][vc_single_image image=”12391″ alignment=”center” style=”vc_box_border_circle_2″][vc_text_separator title=”LOGISTIQUE” color=”custom” style=”dotted” border_width=”3″ accent_color=”#d50950″][vc_column_text css=”.vc_custom_1574241667216{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 160px !important;padding-left: 0px !important;}”]
> Exotec
Fleet of goods-to-man robots for moving products in warehouses and storerooms
> Bluelog
Cold chain control from truck to warehouse
> Visible.digital & Ownwest
Two blockchain-based product traceability solutions
[/vc_column_text][/vc_column_inner][vc_column_inner][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1574242933629{margin-top: -80px !important;}”][vc_column][vc_custom_heading text=”Comment s’effectue la collaboration?” font_container=”tag:h2|font_size:16|text_align:left|color:%23d50950″ use_theme_fonts=”yes”][vc_column_text]
Since 2015, Carrefour has professionalized its collaborations with start-ups, with the group participating in Galeries Lafayette's Plug & Play start-up gas pedal and Showroom privé's Look Forward incubator with support valued at €100,000 per winning project. The group also invests in Partech, an investment fund for high-growth tech companies. In cases where Carrefour acquires online specialists such as Greenweez or Croquetteland, for example, it nevertheless maintains freedom of action for entrepreneurs. As a final sign of its commitment to open innovation, Carrefour is collaborating with Early Metrics, a start-up that evaluates the potential of start-ups.
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