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Open Innovation Stories #8: L'Occitane 

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AtUnivers Retailwe follow the innovations of retailersvery closely!
In this series of articles, we share examples of major Retail through their strategies for collaborating with start-ups, in a spirit of open innovation.

[/vc_column_text][/vc_column][/vc_row][vc_row equal_height=”yes” content_placement=”middle”][vc_column width=”1/4″ css=”.vc_custom_1694419741224{background-image: url(https://www.universretail.com/wp-content/uploads/2023/09/Embleme-lOccitane.jpg?id=18464) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][/vc_column][vc_column width=”3/4″][vc_row_inner content_placement=”top”][vc_column_inner width=”1/4″][rt_fancy_text_box_style style_variation=”two” title=”1 781,4 millions d’€ de ventes nettes en 2022″ fancy_tag=”p” fancy_font_size=”10″ fancy_line_height=”14″ fancy_content=”” icon_fontawesome=”fas fa-euro-sign” align=”center”][/vc_column_inner][vc_column_inner width=”1/4″][rt_fancy_text_box_style style_variation=”two” title=”Plus de 9000 collaborateurs partout dans le monde” fancy_tag=”p” fancy_font_size=”10″ fancy_line_height=”14″ fancy_content=”” icon_fontawesome=”fas fa-users” align=”center”][/vc_column_inner][vc_column_inner width=”1/4″][rt_fancy_text_box_style style_variation=”two” title=”Plus de 1400 boutiques dans le monde” fancy_tag=”p” fancy_font_size=”10″ fancy_line_height=”14″ fancy_content=”” icon_fontawesome=”fas fa-store” align=”center”][/vc_column_inner][vc_column_inner width=”1/4″][rt_fancy_text_box_style style_variation=”two” title=”47 ans d’expérience” fancy_tag=”p” fancy_font_size=”10″ fancy_line_height=”14″ fancy_content=”” icon_fontawesome=”fas fa-business-time” align=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”Quels sont les défis que doit relever l’Occitane ?” font_container=”tag:h2|font_size:16|text_align:left|color:%23d50950″ use_theme_fonts=”yes”][vc_column_text]

L'Occitane, an international company specializing in cosmetics and skincare products, has set up its own incubator called "Obratori". The incubator faces a number of challenges in supporting the innovation and growth of the start-ups it supports. These start-ups must meet the following mission: to support innovation and high-potential projects with a "better forbetter for people and the planet" approach.. The aim of the incubator is to support twenty start-ups in the field of retail and beauty sectors, committed to more responsible consumption.

[/vc_column_text][/vc_column][/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1575988455935{padding-top: 15px !important;}”][vc_column css=”.vc_custom_1575988522364{padding-top: 10px !important;}”][vc_custom_heading text=”Quels sont les axes d’innovation adressés par les start-ups de l’incubateur Obratori ?” font_container=”tag:h2|font_size:16|text_align:left|color:%23d50950|line_height:0″ use_theme_fonts=”yes” css=”.vc_custom_1694433529060{border-bottom-width: -15px !important;}”][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1670323944803{margin-top: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column_inner width=”1/2″][vc_single_image image=”18481″ alignment=”center” style=”vc_box_border_circle_2″ css=”.vc_custom_1694434781459{padding-top: 0px !important;}”][vc_text_separator title=”Beauté/Cosmétiques” color=”custom” style=”dotted” border_width=”3″ accent_color=”#d50950″][vc_column_text css=”.vc_custom_1694433852319{padding-bottom: 55px !important;}”]> Médène
marque de compositions d’huiles essentielles et végétales. 

> Abyssea
brand offering a range of innovative seaweed-based nutri-cosmetics; 100% natural products with antioxidant and anti-inflammatory active ingredients that promote cell regeneration.

> Le Rouge Français
the brand specializes in lipsticks made in France with vegan, organic, patented and certified products.

> ECLO
jeune marque de maquillage sensoriel, coloré, entièrement naturel, ultra clean et régénératif pour la planète.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1575380763913{border-bottom-width: 0px !important;}”][vc_single_image image=”18482″ alignment=”center” style=”vc_box_border_circle_2″ css=”.vc_custom_1694434974123{padding-top: 1px !important;}”][vc_text_separator title=”Médical” color=”custom” style=”dotted” border_width=”3″ accent_color=”#d50950″ css=”.vc_custom_1694433862379{padding-bottom: 10px !important;}”][vc_column_text]> Healphi
jeune société spécialisée dans le déploiement et la logistique de solutions de télémédecine. Elle propose des solutions de téléconsultation aux populations des déserts médicaux 

> My medical training
1st search platform for continuing education for healthcare professionals

> MonSuiviDiet
un outil digital créé par des diététiciens pour des diététiciens. Ce nouvel outil permet aux professionnels de garder le lien avec leurs patients entre les consultations et d’optimiser leur suivi nutritionnel.   [/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1670323944803{margin-top: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column_inner width=”1/2″][vc_single_image image=”18150″ alignment=”center” style=”vc_box_border_circle_2″ css=”.vc_custom_1694435010853{padding-top: 0px !important;}”][vc_text_separator title=”Expérience Client” color=”custom” style=”dotted” border_width=”3″ accent_color=”#d50950″][vc_column_text css=”.vc_custom_1694433945490{padding-bottom: 55px !important;}”]> Cliking
une solution de gestion de la satisfaction et de la fidélisation client, qui vise à aider les entreprises à construire une stratégie basée sur la collecte permanente des retours clients et la mise en place d’une fidélisation automatisée et de la communication client. 

 

> ZELIQ
une solution commerciale tout-en-un qui permet aux équipes commerciales d’identifier les prospects les plus pertinents afin de les convertir plus rapidement en clients en leur fournissant des données précises. [/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1575380763913{border-bottom-width: 0px !important;}”][vc_single_image image=”17419″ alignment=”center” style=”vc_box_border_circle_2″ css=”.vc_custom_1670318929474{padding-top: 1px !important;}”][vc_text_separator title=”Eco-responsabilité” color=”custom” style=”dotted” border_width=”3″ accent_color=”#d50950″ css=”.vc_custom_1694433960765{padding-bottom: 10px !important;}”][vc_column_text]> Bocoloco
première boutique connectée zéro déchet.  

> Lolo Paris
a responsible brand of fine lingerie.

> FunCell
brand that develops additives for the paper industry based on a natural polymer.

> LEO & VIOLETTE
leather goods brand that adapts high-end leather goods to offer them at an affordable price without sacrificing quality. [/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_column][vc_custom_heading text="How does collaboration work?" font_container="tag:h2|font_size:16|text_align:left|color:%23d50950″ use_theme_fonts="yes"][vc_column_text]

The Obratori incubator enables incubated start-ups to benefit from personalized support to help them grow. Obratori offers mentoring, business advice, technical resources, networking and financing opportunities. The incubator also facilitates the integration of star-tups into the L'Occitane ecosystem. Collaboration with in-house R&D teams is wide-ranging, and includes l'Occitane's laboratories, marketing experts and distribution channels. The aim is to give start-ups access to L'Occitane's resources and expertise to develop their products, test them on the market and bring them to market.

By meeting these challenges, the Obratori contributes to strengthening L'Occitane's innovation and growth by collaborating with innovative start-ups and promoting the emergence of new ideas and solutions in the cosmetics industry.

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By Oriane Blanchet

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